Archive for July 13th, 2010
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Samsung rolls out ‘eco-friendly’ LED screens
Samsung is pushing further to make its products green, with the release of the 50 and 30 series LED displays, dubbed by the maker as “environmentally-friendly” and that they offer “the most comfortable viewing experience”.
Read more on cnet.com.au
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Craft Business Basics 2 Place
This article is the second in a series of four articles that will guide you on how you can start your own crafts business using the four Ps of Marketing – Product, Place, Price and Promotion.
I hope you’ve had a good time brainstorming and researching ideas for your crafts products to sell. If you haven’t, please read “Crafts Basics 1 – Product” and do the exercises and see what you can come up with today. In fact, if you keep doing them, you’ll never run out of things to sell!
In this article, we’ll look at the places that you can sell your crafts. Traditional marketing says location, location, location is all important in retail sales. If you’re intending to sell your crafts directly to your customers, then where you sell them is important. Each channel of sales comes with its own challenges and it helps to learn from experts from the various channels so you know how to sell effectively. Below are some ways you can get into the crafts business.
* Consignments Sales
* Publishing your Designs
* Internet
* Catalogs/Mail Orders
* Home Parties
* Tradeshows/exhibitions
Consignments Sales
Consignment sales are possibly the cheapest way to get started in craft sales so you should consider using this channel. Basically consignment sales means you put your products with the stores to be sold and you give the stores a percentage of whatever they sold.
It sounds easy enough but it can turn out to be difficult because storeowners can be very particular. They want to know if your product will fit in with their store, and they want a good commission for your product. Some storeowners may accept products readily but they may not bother to display them and even if they display them they may not bother to promote them.
You’ll need to prepare beforehand, and you’ll need to know how to talk to the storeowners so that you don’t irritate them but instead attract them enough to want to sell your products.
Saying the wrong things and saying too much can cause you to lose all your sales, even though you might have wonderful sellable products. The lesson to learn is how to maintain that delicate balance between talking and talking too much when introducing your products to the storeowners.
Many people would be contented to just leave the products with the storeowners but if you go the extra mile and help storeowners with details like decorations to your products and the window display, you will see significant improvements in your sales.
Publishing your Designs
If you design your own products and want to get your designs published, magazines are a great way to go.
You would need to take care of your copyright before you publish in case the design is stolen but it’s quite easy and cheap to do so. You would need to check with the authorities of your country for details.
Publishing designs in magazines is not unlike submitting other publications to magazines. You’ll need to check out the relevant magazines for their guidelines on submission, and submit the designs according to those guidelines. Not doing so would almost ensure your design never gets published, no matter how good they are. Occasionally you may chance upon a nice editor, but don’t count on it.
A potentially sticky issue with submitting designs to magazines concerns the rights to the designs. Sometimes, the magazines would want to buy total rights to your designs for a low fee. You can also negotiate to keep all the rights or give the magazine the first rights to your design, meaning they must be the first to publish that design, after which you may do so. In any case, make sure you read the contracts carefully before signing, in case you sign away a potentially profitable design for $50.
Another way of getting your designs published, if you want to avoid those pesky editors, is to publish them yourself. This takes a bit more work and requires a bit of investment on your part but may end up being more fulfilling and even profitable.
You could print your own designs and put them up for sale or you could create an electronic or digital version of your design for sale. If you’re considering selling a digital version, the most common and probably best file format to use would be PDF, because it is viewable on most, if not all, computers. Between selling a physical hard copy and digital soft copy versions, many self-publishers are going the way of digital publishing because of the lower costs involved. Although the industry-standard is Adobe PDF creator, it will cost you a bomb to get it. You’ll need to sell hundreds, even thousands of crafts to pay for it. Search on the net and you’ll find several cheap and even free alternatives.
Probably the best way to sell your self-published designs would be through the internet.
Internet
The idea of selling on the internet is enticing. If I were to list the steps, it sounds so deceptively simple but from experience, I know it’s not easy. Many many people fail at it. It’s a whole new ball game and if we want to play the game well, we should invest time getting an education first.
If you are new to internet marketing and want to get started quickly without getting into the technical nitty-gritty, Ebay should prove to be a good platform. Once you have enough sales and experience, you can then graduate to having your own store on Ebay or elsewhere.
If you are put-off by the technicalities involved in setting up a website, you can also use a blog to peddle your wares. Setting up a blog is no more difficult than getting a free email account so most people should be able to do it. Just head over to Blogger or Wordpress to get an account. You can put some pictures and descriptions of your products with a link to PayPal and you’re in business! It is not the most professional way to do it bu some people have been selling craft jewelry online pretty successfully this way.
If you want to set up a blog or a shopping cart on your own website, it isn’t very much more difficult either.
1) Register a domain name at GoDaddy or some other reputable company. You should not need to pay more than $9 for .com, .net, .org, .biz etc.
2) Get a web host – If and when you plan to get your own website, one aspect you must be very careful about is web hosting. There are tons of cheap web hosts around but please resist the temptation. It is really not worth the savings of that few dollars when they blackmail you with your domain name or they ignore you when your site is down.
Once you have found a few web hosts that you think might meet your needs, do a search for reviews of those hosts first. If there are no reviews or very few reviews, I would advise that you avoid them.
If you are new, I would suggest you look for a web host that offers cPanel with Fantastico because it will be easier for you to handle. Fantastico allows you to set up a shopping cart or a blog with just a few clicks so you can get started with your online shop easily.
3) Set up your blog or your shopping cart. If you really don’t want to get your hands dirty here, contact your host. Most of them will be able to help you get started.
If you intend to sell using your website, it will be much better for you to get a hosted shopping cart. (Just search for “hosted shopping cart” to get some suggestions) They will be able to set up everything for you so all you need is to put in your own writeups and photos, configure your settings and you’re ready to go.
Catalogs/Mail-order
Catalogs and mail-orders have been used for decades and even centuries and is one of the best channels for a home-based business due to its relative low-cost and its simplicity. Catalogs are attractive because they’re usually very colorful and attractive and many people don’t mind picking up one to flip through at leisure after dinner or in bed.
Nonetheless, if you’re not careful, you could potentially lose quite a bit of money. This could happen if your catalog and sales letter were weak and you sent to too many people. This is why all direct sales experts agree that testing is necessary. Test the effectiveness of your catalog and sales letters on a small-scale first. If it doesn’t work, change something and try again. Keep changing until you get it right then do it on a big scale.
There are several things to take note when designing catalogs. In catalog creation, placing the right items in the right places will increase your sales significantly. The number of items to put on each page is also an important c7onsideration. Needless to say, your most attractive items should always be on the first page.
If you want to sell through catalogs, you should consider selling bookmarks, book covers and candy covers as they have been proven to sell very well through this channel.
Home Parties
You may also want to consider home parties, which have been used effectively by companies such as Tupperware and Mary Kay to sell their products.
Home parties should be fun to attract more people. A fun environment also makes people more willing to buy your products. As mentioned earlier, use your catalog effectively and organize games with the catalogs. This will “force” your party-goers to read your catalog closely and in the process, they may find something that they want to buy.
Tradeshows/exhibitions
Exhibitions can be very tiring but can be very rewarding as well, both financially. Especially if you’ve been selling your crafts behind-the-scenes, through catalogs or the internet. Being able to see the joy and delight in your customers as they look and hold and play with your crafts is rewarding in itself. If they purchase, it’s even better!
Don’t let yourself be restricted to just selling by sitting down. Run some events at your booth to attract more people. Even a simple game or performance can draw many interested visitors.
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The green cell phones and concept phones of 2009 represent a truly unique convergence of technology and innovative ideas. In compiling this list we were looking for cutting-edge renewable power sources, use of recycled or easily-recyclable materials, zero toxic substances, and enhanced capabilities. We’ve also included the use of recycled and minimized packaging and thinner user manuals (for the actual phones) in our criteria.
Here are what’s available and what’s possible in 2009. Enjoy.
Samsung’s Blue Earth
Samsung’s innovative Blue Earth phone is the first solar powered full-touch phone. Engineered to resemble a a flat and well rounded shiny pebble, Blue Earth is made of PCM recycled plastic and is free from toxic materials like BFR and phthalate. It boasts of energy-efficient user interface and charger and has a built-in pedometer that can indicate the amount of CO2 emissions the user has reduced by walking.
Magic Stone
The Magic Stone is still on paper but it promises to be a most fascinating piece of technology ever invented. For one, users can specify their preferred shape of the device when they order the phones online. Powered by electromagnetic charge emitted from remote transmitters, Magic Stone will never need recharging. As backup, it is coated with nano-material capable of converting sunlight into energy. It boasts of a touch screen interface and built-in holographic projector.
LG Pop Cell Phone
Back in October, LG introduced the GD510 or POP, a cell phone that comes with an optional battery cover that is also a solar cell, allowing users to charge the battery with sunlight. You can have 2.25 minutes of talk time or 180 minutes of standby by charging your phone for 10 minutes under the sun. The Pop is crafted from brushed aluminum which gives it a high-end look, has no toxic materials like BFR and PVC, and comes in recycled packaging.
Mobile Script
The concept Mobile Script phone is definitely one of the best concept devices this year. Featuring dual touch screen displays, it boasts of a flexible and retractable OLED display that can become rigid when charged allowing the user maximum viewing space when needed. For power, it comes coated with photo sensitive coating using nano technology to harness solar energy.
Sony Ericsson Elm and Hazel
The Elm and Hazel Phones are the latest offering by Sony Ericsson in its GreenHeart portfolio. Compared to the other concept phones featured here, these have humbler eco-friendly credentials but I’m including them here because they’re real phones available for purchase and because they’re made from recycled plastic. The Elm and Hazel boasts of a highly efficient battery system, zero hazardous chemicals, and minimized packaging.
Zeri Concept Phone
My persona on Ikariam is Kwisatz Haderach (from Frank Herbert’s Dune sci-fi books), so the Zeri green concept phone which features a top end that looks like the mouth of a worm of Arrakis is something special for me. This concept phone runs on a unique and original power source. The worm-like mouth is in fact, a mesh of knitted metal wires that detect and transform changes in temperature into energy while it is in your pocket. It can also convert air vibrations into usable power through hair-thin generators on piezoelectric system.
Xperia X001 Concept Phone
Created by Jozef Kocur, the X001 is the latest Xperia concept cell phone. This smartphone approaches the question of green power in a, well, smart way. Created from a solid piece of aluminum, this sleek eco-friendly phone combines the power of a solar cell and a methanol battery. The methanol case is transparent and provides a unique appearance to the front of the X001, while the solar panel can be seen at the back side.
Sticky Phone
Created by designer Liu Hsiang-Ling, the Sticky Phone concept is based on the idea that many users habitually place their phones near a window for optimum signal reception. This eco-friendly phone of the future has an arched back and is molded on polysiloxane (silicone). It can be attached to your glass panes where it can absorb solar energy via a solar panel at the back of the phone.
Touchwood Phone
The Touchwood is still in prototype stage and is made with the surplus wood of trees culled during thinning operations to maintain healthy forests. It boasts of an authentic cypress wood body, and developed by ITT Docomo of Japan in collaboration with Sharp Corporation, Olympus Corporation, and More Trees, a reforestation project founded by musician Ryuichi Sakamoto and others.
Magnet Phone
Designed by Tryi Yeh, the Magnet Phone concept is solar-powered – enabling the user to recharge the cell phone anytime, anywhere with renewable energy from the sun. Sporting a light OLED panel, the nifty device comes with a large solar panel cell and can be customized to suit the user’s tastes. You can listen to your favorite music tracks, watch videos, and play games on the Magnet Phone without worrying much about charging this eco-friendly device.
Michael Arms writes about green cell phones and other topics for the Pacebutler Recycling and Environment blog. You can donate, recycle, or sell used cell phones to Pacebutler Corporation, a US mobile phone refurbishing and trading company
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